With the introduction of MRSS (Media RSS), Yahoo has joined the open standards arena and has provided a useful way to syndicate media content on the web.
So far we have RSS, which provides you with a way to build awareness for content and drive traffic to it. What MRSS does is add support for multimedia content, such that audio/video/images can be more effectively found by search engines etc.
MRSS support is rapidly increasing, and I recommend everyone to syndicate their multimedia content using MRSS. Read more on Yahoo's MRSS page or on the rss-media Yahoo! Group.
Tuesday, October 31, 2006
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