Media RSS

With the introduction of MRSS (Media RSS), Yahoo has joined the open standards arena and has provided a useful way to syndicate media content on the web.

So far we have RSS, which provides you with a way to build awareness for content and drive traffic to it. What MRSS does is add support for multimedia content, such that audio/video/images can be more effectively found by search engines etc.

MRSS support is rapidly increasing, and I recommend everyone to syndicate their multimedia content using MRSS. Read more on Yahoo's MRSS page or on the rss-media Yahoo! Group.